THE CLOUT OF VAPING | BUSINESS ETHICS FINAL PAPER
A business ethics course was required in my second year at The University of Mount Union, whereas our final paper had to summarize an argument where the U.S. government overstepped its regulations. I was assigned unions, but requested to switch topics to one that had been all over the news at the time, the vaping epidemic. My professor was abrehensive at first, but after explaining the efforts
the goals of app design
the logo
This logo was revised a few times due to the unique nature of the coloring and font choice. The previous revision had no emphasis on the first letter but this was changed after a critique in which provided feedback saying the logo needed something more memorable for the sub logo.
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The sub logo was designed to include the elements of the primary logo and still give the retro feel.
color panel
This color panel was developed from market research and inspired by retro 70's design. I wanted the app to be colorful and groovy while also still being a modern interpretation of this design age.
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I chose the primary colors based on what would provide the most contrast to increase the accessibility of the app.
icons
All icons were designed in Illustrator and had a primary focus on emulating the round, large nature of 70's design. The use of secondary colors was essential in creating all the product icons so as to not lose the context of what they are supposed to represent.
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They were also designed in black and white to ensure they met all the requirements of an icon and can be used in different accessibility platforms.
app mock-up
When moving through the mock-up, click through the tabs as if you were in the app. Not all elements are active because this was a school project with a tight deadline. If you click on an element that is not active, the program will highlight the active elements on the page.
project reflection
I absolutely loved this project, but the timeline was extremely tight with the sheer number of elements that had to be designed. I ended up designing 6 more icons than what was required of the project. This being said, there are a few aspects that I would improve if I were to do the project again. The primary attributes I would change would be adding more active elements to the mock-up and adjusting the colors in the interface to be less abrasive when browsing. Aside from those changes, I believe all goals of the project were successfully achieved.