instagram-7d8b023e-2c2c-4113-8f16-d37741f7f7fa
top of page

SOCIAL MEDIA:
TRAINER IN TRAINING

This winter I took a break from my freelance career to reassess my goals for the next few years. I couldn't handle not working every day so I combined my passions; fitness & marketing. I began my NASM Certification and began posting fitness content on Instagram and TikTok.

I hope to build a decent following over the next few months so once the certification is complete, I will have an audience of potential leads to build a consumer base of clients. 

 

Personal training has always been an interest of mine but took a backseat to my marketing degree. I decided that it was a waste of time to sit around while I wait for a marketing position to open up. So I took advantage of my free time to educate myself in a side hustle I am passionate about and allows me to practice my social media skills. 

goals of fitness content

social media metrics

This project is on-going and small achievements have been made thus far:

tiktok (60 days)

754.5% 

video views

650.4% 

profile views

964.7% 

likes

instagram (30 days)

13.5%

reach

21% 

followers

10.8%

non-follower engagement

future goals

This project will remain ongoing for the next several months. During that time, I plan to continue priority on TikTok content to increase engagement. I am currently looking for a solution to break the 300-view avg and move to the next level. Once that goal is achieved, I will shift focus to building up my Instagram reach and engagement. As of right now, Instagram is underperforming due to a lack of time and priority. I am hoping to achieve these goals by December of 2023.

bottom of page