SOCIAL MEDIA:
TRAINER IN TRAINING
This winter, I decided to broaden my social media expertise by diving into TikTok. Although my clients weren't particularly interested in the platform, I saw it as a great opportunity to explore. Combining my passions for fitness and marketing, I began posting fitness content on both Instagram and TikTok.
My goal was to learn the platform's nuances and see how I could thrive in a highly saturated market. Additionally, I wanted to push my own comfort boundaries with video content, understanding firsthand the challenges my clients faced. Many of them were quite nervous about being on camera, so I wanted to experience that discomfort to better support and guide them in the future. Setting up a tripod in the gym and filming my workouts was a bit of a process, but it turned out to be fun and rewarding with persistence.
goals of fitness content
01
practice social media marketing skills
After doing social media marketing for small businesses over the years, I thought it would be fun to see what I could do with no limitations and absolute creative freedom.
02
build loyal local following
Building a client base is a common struggle for most new personal trainers. I am hoping to ease this struggle by building a loyal audience through my social media presence.
03
expand content creation knowledge
I am hoping to learn more about videograpohy & TikTok through this project. As well as learn more about the ever-changing industry.
04
build a side sustainable side hustle
I am still looking for a full-time marketing postion and have taken up 2 more freelance clients during this process. Personal training would be the perfect side hustle once I secure my desired marketing position.
social media metrics
This project is on-going and small achievements have been made thus far:
tiktok (60 days)
754.5%
video views
650.4%
profile views
964.7%
likes
instagram (30 days)
13.5%
reach
21%
followers
10.8%
non-follower engagement
future goals
This project will remain ongoing for the next several months. During that time, I plan to continue priority on TikTok content to increase engagement. I am currently looking for a solution to break the 300-view avg and move to the next level. Once that goal is achieved, I will shift focus to building up my Instagram reach and engagement. As of right now, Instagram is underperforming due to a lack of time and priority. I am hoping to achieve these goals by December of 2023.