Emily Berg Portfolio | graphic design 1: logo project

GRAPHIC DESIGN 1: LOGO PROJECT

This project was completed for my Graphic Design 1 course during the fall semester of 2020. These designs were created for a hypothetical business. We were asked to design a logo with all the attributes and files needed if we were to actually present this logo to a client. We did not complete a brand guide for this project because it was so new to us, but I created one for another logo project (family sports logo).

process steps

01 research & sketch

When completing this research, we were asked to develop a basic understanding of a brand. This included what the brand stood for, what it sold and who its target audience was.

After the research was completed, we were tasked with sketching our ideas on paper.

02 render

When rendering the design, we were learning how to use Adobe Illustrator, for many of us it was the first time using the program properly.

03 review & refine

After our first renderings were finished, we ran them through 2-3 rounds of critique from the professor as well as the class. We would then go home and refine the design each time in preparation for the next critique.

04 release & present

When it was time to present our designs, we had to explain our concept, our process, a pdf file, a write-up, as well as a foam board printout of the design. We were graded on all elements and were held to a high standard of craftmanship for our prints.

final logo design

project reflection

This project was my first introduction to graphic design. I loved the way the logo came out and I am a bit nostalgic about how my designs have changed and developed since this project.

My graphic design minor began with a logo project and ended with a logo project. Check out my family sports logo to see my progress in this area
of design.